Our story begins with the scientist
Dr. Asim K. Duttaroy
Professor at the University of Oslo and inventor of the kiwi fruit extract Genactin®.
We look for natural ingredients with meaningful research, then translate that knowledge into practical nutraceutical formulations.
- World’s Top 2% Scientists
- Listed 2022 to 2025, Nutrition & Dietetics
- Recognition
- Nobel Panelist & Padma Shri Nominee
- Editor-in-Chief
- Food & Nutrition Research
- Published
- 300+ scientific papers and multiple books
- Professorship
- 40+ years, in Norway, the USA and Great Britain
- Inventor
- Genactin® kiwi fruit extract, with several global patents
About us
What the name means.
Genimen Pharmacon representing bioactive compounds derived from fruits, where Genimen means fruit or product and Pharmacon refers to a biologically active substance. Founded with a vision to redefine preventive heart health, Genimen is an advanced nutraceutical company committed to delivering scientifically backed, nature inspired formulations. At Genimen, we bring the power of nature and science together to protect your heart, body and mind. We believe that good health starts with good circulation and we are here to help your heart beat stronger, longer and healthier. At Genimen, we turned to one of nature’s most powerful fruits, the kiwi.
After years of dedicated research, we have unlocked and standardized its most potent bioactive compound, presenting it to you as Genactin®.
Our breakthrough nutraceutical innovation, Genactin® a premium Kiwi Fruit Extract, specially isolated and invented by Dr. Asim K. Duttaroy, harnesses the potent bioactive compounds of Kiwi Fruit, known globally for its antioxidant, anti inflammatory and vascular protective properties. It is globally patented and clinically formulated to support cardiovascular wellness, improve blood flow and enhance vitality of both body and mind. FSSAI has approved our Kiwi fruit extract Genactin® as a functional ingredient.
The board
Our Board of Directors.
Meet the visionaries behind Genimen’s scientific and business excellence.
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Dr. Asim K. Duttaroy
Nobel Panelist & Padma Shri Nominee
Renowned Medical Scientist and Professor at the University of Oslo. Over 40 years of professorship in Norway, USA, and Great Britain. A Nobel Panelist and Editor-in-Chief of Food & Nutrition Research. Inventor of Kiwi Fruit Extract (Genactin®) with decades of research in cardiovascular and other medical fields. Holds several global patents and has published 300+ scientific papers and multiple books.
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Jagdish Prasad Gupta
Entrepreneur & Ex-SBI Banker
Postgraduate from JNU, India’s top university. Former SBI banker and seasoned entrepreneur in herbal and nutraceutical industries. Specializes in scientific documentation, supply chain, operations, and business development. Committed to innovation-to-market strategies promoting safe, natural health solutions at scale.
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Aniruddha Som
Marketing & Branding Expert
Health-tech marketing strategist with strong expertise in digital brand positioning. Leads Genimen’s digital growth, market penetration, and consumer education efforts. Focused on building credibility and awareness through science-driven campaigns.
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Dr. Mayukh Sardar
Biotech Strategist & R&D Expert
Experienced doctor holding a post-doctoral degree from Barts and The London School of Medicine & Dentistry. Biotech strategist with hands-on experience in nutraceutical R&D, skilled in product development and scientific documentation.
The road
From the fruit to the formulation.
- 01
The fruit. Genimen turned to one of nature’s most powerful fruits, the kiwi.
- 02
The research. After years of dedicated research, its most potent bioactive compound was unlocked and standardized - specially isolated by Dr. Asim K. Duttaroy.
- 03
The ingredient. Genactin®, a premium kiwi fruit extract: globally patented, and approved by FSSAI as a functional ingredient, in Genimen’s words above.
- 04
The products. From Genactin Plus to PlatoMaxx and beyond, a range of science-backed products built around one core ingredient.
Who we are
Built around a scientific ingredient story.
Genimen brings together natural ingredients, scientific research and practical nutraceutical formulations with a focus on proactive everyday wellness. Its product platform is built around Genactin®, with additional ingredients introduced according to the purpose of each formulation.
- Vision
- To harness ancient wisdom and modern science to develop high-quality and accessible nutraceutical solutions for proactive and natural health.
- Commitment
- We aim to provide pure, potent and scientifically validated nutraceuticals that support everyday wellness and fit modern Indian lifestyles.
- Long-term vision
- To become a trusted nutraceutical partner and contribute to a more proactive approach to preventive wellness.
What we hold to
- Integrity & Trust
- Purity, transparency in sourcing and honest communication.
- Innovation & Research
- Bringing traditional knowledge and modern science together.
- Quality & Excellence
- A focus on quality processes from sourcing through formulation.
- Consumer Empowerment
- Helping people understand their choices beyond the product itself.
- Inclusivity
- Designing solutions and information for a broad range of people.
Understand the ingredient behind the story.
Genactin® connects the research, the company and the products.